Client:

MAX Transit – Birmingham Jefferson County Transit Authority

Challenge:

MAX Transit required a comprehensive overhaul of their website to improve rider experience and promote greater transparency with its stakeholders and customers. The challenge was to plan, conceptualize, and design a website that was both user-friendly and informative, aligning with the organization’s commitment to service excellence.

Solution:

The project encompassed several key phases:

• 1. Discovery/Requirements Gathering: Engaging with various stakeholders, including riders, employees, and management to understand their needs and expectations from the new website.
• 2. Site Map and Wireframes: Creating a structured outline of the website’s architecture and designing wireframes based on UI/UX best practices to ensure an intuitive and seamless user journey.
• 3. Design Concepts Creation: Developing multiple design concepts that reflected MAX Transit’s brand identity and core values, while prioritizing ease of navigation and accessibility.
• 4. Digital Design Toolkit Development: Crafting a comprehensive digital design toolkit to guide the creation of all future digital web assets, ensuring consistency and brand alignment.

Outcome:

This planning and design phase set a strong foundation for the subsequent development stages. Key outcomes included:

• – A clear and detailed blueprint for the website, incorporating stakeholder feedback and modern design trends.
• – A digital design toolkit that would streamline future digital asset creation, maintaining brand consistency across all platforms.

Next Steps:

The next phase of this project involves content creation and development, where the conceptualized designs and wireframes will be brought to life with engaging content and interactive features.

Conclusion:

The planning, concept, and design phase for MAX Transit’s new website demonstrated our ability to blend user-centric design with strategic branding. This phase crucially set the stage for a website that will not only improve the rider experience but also foster greater transparency and connection between MAX Transit and its community.